Популяризація громадської організації (на прикладі фольклорно-етнографічного проєкту "Баба Єлька")

This study aims to analyze the activities of the civic organization “Baba Yelka,” a unique folklore and ethnographic project focused on preserving the cultural heritage of the Kirovohrad region. It explores the organization’s multifaceted efforts to promote folk traditions, songs, rituals, and gastronomy, while also assessing the role of fundraising initiatives in supporting its sustainability. The object of the study is “Baba Yelka,” founded in 2018 in Kropyvnytskyi, operating on a volunteer basis and implementing various cultural, educational, and outreach projects. The subject of the research encompasses the organizational methods, goals, and achievements of its activities.