РОЗВИТОК ТВОРЧОСТІ ВИКЛАДАЧІВ ТА СТУДЕНТІВ У ПРОЦЕСІ НАВЧАННЯ ІНОЗЕМНИХ МОВ В УНІВЕРСИТЕТІ

In today’s higher education creativity plays a central role in raising the effectiveness of foreign language teaching. This article explores the importance of a creative approach in teaching foreign languages at university, stressing on the importance of development of both teachers’ and students’ creativity. The article examines innovative teaching strategies, including interactive methods, gamification, project-based learning and digital tools, which contribute to engagement, motivation and deeper knowledge of a target language. The study highlights how teachers’ creativity influences students’ ability to think critically, solve problems and express themselves in a foreign language. The article also highlights the challenges teachers may face in implementing creative methodologies and their need for continuous professional development. It emphasizes the role of a supportive learning environment in encouraging students’ experimentation and active participation in learning. The results suggest that application of creative pedagogical techniques does not only increase a foreign language proficiency but also develops students’ communication skills, confidence, adaptability and satisfaction with learning outcomes. The study concludes that development of creativity in language teaching requires a change in traditional teaching patterns, where teachers are facilitators of dynamic and student-centered learning experiences. By application of creative methodologies, university teachers can prepare students for real-world communication, cultural awareness and lifelong learning in a rapidly changing global environment.