Використання мотивів творів Марії Примаченко в дизайні одягу

The aim of the article is the description and systematizing of clothes design projects according to the creative activity motives of Maria Prymachenko, the Ukrainian artist, representative of Naiive Art. Research methods. In the article methods of art learning as well as structural and functional method were used. The scientific novelty. In the article address approaches to Maria Prymachenko creative activity motives in clothes design at the beginning of the XXIth century were arranged and systematized. Diverse approaches of designers to create modern inspirations – from direct using of some actors, picture plots, certain details or their free combination and author‘s transformation up to using characteristic colouring or locating certain colour spots, using the artist’s notes and even examples of her handwriting – were revealed. Conclusions. As the result of the research the conclusion was made, that inspirations from Maria Prymachenko works are the actual trend in modern clothes design. Her images can be recognized as often as possible in additions and accessories, which get a new context through designer’s sense associations. As far as using different approaches to such a combination is concerned, it should be noted that, only some designers dared introduce such motives into the clothes form and silhouette. These models had mainly podium (exhibition) character. Sometimes certain items of a complex silhouette (hats, gloves) were used as additions to the podium images to strengthen assocative components. In the sphere of ready to wear clothes instead, decorating of simple silhouette items, such as T-shirts, sweatshirts, shoppers, have significantly widespread. Maria Prymachenko images are usually printed on such items, sometimes added as applications or embroidery. Such items are accessible to perceive by any audience, easily popularized and they are in constant demand. Despite simplicity or complexity of creative approaches, which are used by designers to create clothes of different classes, using Maria Prymachenko creative images, engendering connections with national heritage, and these help to unite the Ukrainians. In such a way design matches the demands of time and performs both decorative and ideological functions.