Визначники стилістичних характеристик у відеоіграх

The purpose of the publication is to establish a set of determinants that influence the creation of the artistic style of future video games, to study the degree of influence of each of them and the creative and figurative proper-ties and characteristic stylistic features of char-acters and locations in video games caused by them. Research methods. Empirical, inductive and analytical methods were used to study the influence of modern graphic style trends on modern video games. Scientific novelty. It has been established that the primary determinants of modern graphic stylistic trends in video games include technical specifications, graphic settings, and the spatial structure of the game environment. These factors influence narrative design, the level of image detail, drawing techniques, and colour schemes. Various game engines, graphic settings, and methods of organising spatial structures and projections in video games were examined in this context. Conclusions. As an art form, video games undergo constant transformations driven by technological advancements and the evolving aesthetic preferences of players and developers. A comprehensive understanding of all relevant determinants and their influence on the stylistic features of characters and locations contributes to creating stylistic diversity in video games, enabling their further artistic development. Modern graphic technologies and the emergence of more powerful game engines allow for creating visually realistic worlds with high levels of detail. However, the most influential determinants shaping the game’s atmosphere and emotional impact on players remain the narrative design, visualisation techniques, and the game’s colour palette, which create a unique combination of colours, shapes, textures, and visual and animation effects characteristic of each stylistic trend.