Різновиди суб’єктів використання прав на зображення людини в сфері охорони здоров’я: науково-правовий вимір

In the article, the author focuses on the relevance of the study of the subjects of the use of human image rights in the field of health care. It was noted that in connection with the intensification of the development of the main directions of digitalization, digitalization of social life, is also undergoing positive dynamic changes the field of health care. This actualizes the issue of the proper level of implementation of the rights and legal obligations of the participants in the relevant relationship, and the issue of the proper level of implementation, protection and protection of the rights of the subjects of the use of human image rights in the field of health care is particularly acute. Understanding and studying various concepts, scientific views on this issue will make it possible to clarify the understanding of the subjects of the use of human image rights in the field of health care and their types. It was determined that the image of a person due to its specificity is reflected in the corresponding rights, which can have different forms and ways of further use. Therefore, the doctrinal characterization of the legal status of the subjects of the use of human image rights is one of the important directions of modern theory and practice, which is especially relevant in the field of health care. In the content of the work was carried out, an analysis of the scientific approaches of scientists regarding the understanding and types of subjects of the use of human image rights in the field of health care. It was concluded that the subjects of the right to use the image of a person in the field of health care are: health care institutions and natural persons – entrepreneurs who carry out economic activities from medical practice; employees of economic entities in the field of health care, who by virtue of their work duties are connected with the use of human images in the field of health care; patients, i.e. natural persons who have applied for medical and/or rehabilitation assistance or medical service and/ or to whom such assistance or service is provided; persons (third parties) who are interested in the use of the image of a person in the field of health care (scientists, experts, advertisers, marketers).