КОНЦЕПТУАЛЬНІ ЗАСАДИ ГНУЧКОГО УПРАВЛІННЯ ПЕРСОНАЛОМ ТРАНСПОРТНО-ЛОГІСТИЧНИХ ПІДПРИЄМСТВ У КОНТЕКСТІ ПІСЛЯВОЄННОГО ВІДНОВЛЕННЯ

The article examines the conceptual foundations of flexible personnel manage­ment in transport and logistics enterprises in the context of Ukraine's post-war economic recove­ry. It is determined that the current challenges caused by infrastructure destruction, labor market instability, a shortage of qualified personnel, and social risks necessitate a transition to adaptive personnel strategies. It is substantiated that the implementation of flexible personnel manage­ment mechanisms enhances enterprise resilience, improves their ability to respond to external changes, and ensures competitive advantages. A conceptual model of flexible personnel manage­ment is proposed, based on three interrelated components: theoretical-methodological, analyti­cal, and practical foundations. The theoretical-methodological foundation includes the definition of key principles of personnel management, its objectives, tasks, and methods. The analytical foundation encompasses the assessment of personnel strategy effectiveness, the adaptability of organizational structures, and their compliance with modern labor market demands. The practical foundation involves the implementation of flexible employment forms, modernization of HR processes, professional competency development, and the execution of social programs. Within the framework of the conceptual foundations, external factors directly influencing the effectiveness of flexible personnel management strategies are also examined. Particular attention is given to changes in the functioning of the transport and logistics system, labor market structure transformation, and the evolution of approaches to workforce training and development in the context of post-war recovery. To ensure the effective implementation of the concept, programs for developing professional competencies of specialists in the transport and logistics system, forming an innovative training ecosystem, and creating a unified inclusive online educational hub for professional development in transport and logistics have been proposed. The theoretical and methodological foundations of flexible personnel management developed in the article provide a basis for further applied research and practical developments aimed at improving personnel policies in transport and logistics enterprises in the post-crisis period.