The USC Sports Sorority: A Podcast Highlighting the Experiences of SJMC Alumnae Working in Sports Media

Women’s sports are on the rise, as indicated by increased media interest and television viewership records across the professional and collegiate ranks. This trend coincides with one specific to the sports media industry, where more women are pursuing careers in that space – and being recognized for their contributions in ways they have not in previous decades. My project examines both trends in the form of a podcast, featuring interviews with eight alumni and two current students who have sports media experience and ties to the University of South Carolina’s School of Journalism and Mass Communications. The podcast consists of four episodes – one serving as introduction, two that focus on journalism and social media, and another that contains interviews with students and pieces of advice for listeners. Each of these episodes also includes testimonials from industry professionals about experiences that helped them discover their passion for sports media, reinforce the importance of women’s sports, and form strong bonds with female peers and mentors. This podcast engages in important dialogues surrounding gender diversity and representation in the sports media industry and aims to be a source of inspiration for women aspiring to pursue careers in that field.