Substantiation of the impact of socio-cultural factors on the business environment and professional management system

The article examines the theoretical and applied foundations of the impact of socio-cultural factors on the modern business environment under the influence of external and internal factors. The article shows the two-aspect relationship between the macroeconomic and microeconomic environments in the context of taking into account the socio-cultural impact on them. Based on the analysis of approaches to the concept and structure of the socio-cultural component of a business entity, the author offers her own vision of its main elements: organizational (corporate) and managerial culture; motivation; communication; diversity, equality and inclusiveness (DEI). Accordingly, the main directions of research on the socio-cultural factors of the business environment are highlighted and ways of their implementation in the domestic space are proposed. The least researched in Ukrainian science and domestic practice are issues related to the formation of a managerial culture that takes into account diversity, equality and inclusiveness. The necessity of an in-depth study of motivation and communication as important socio-cultural factors is substantiated. This is primarily due to the change in priorities during the military aggression of the rf in favor of the needs for protection, psychological, physical and mental health, opportunities for professional and personal self-realization, etc. Communication processes in a business environment are designed to focus on an individualistic approach to each employee with an appropriate reward system based on their needs and motivations. The socio-cultural factors proposed by us in their interaction most fully correspond to the current global and domestic trends in the functioning of the business environment on the basis of adaptation and innovation management. In the context of searching for ways of post-war recovery of Ukraine and its sustainable development in the system of global partnership, the need to form a professional management system capable of managing the socio-cultural component of an enterprise to increase its success and competitiveness is actualized. Priorities for further research and ways to introduce socio-cultural factors into the domestic business environment are substantiated. The author proves the necessity of improving the management of an economic entity on the basis of formation of a professional management system, in which an employee is considered as a personality and the highest value capable of self-realization, quality of teamwork, and ensuring the competitive advantages of an enterprise in the real business environment.