Sport and Sustainability: Perspectives from Cascadia & FIFA 2026

This border brief, part of a larger study focused on FIFA 2026 in Seattle and Vancouver, and the larger domain of cross-border sport in Cascadia, examines sport and sustainability in the borderlands region. It connects global sports such as the FIFA World Cup as well as professional teams in Seattle and Vancouver to many of the themes driving sustainability practice in 2024, including building standards, transportation planning, emissions benchmarks, and community programming. To this end, it draws from semi-structured in-depth interviews with leading sport executives from FIFA organizers in Cascadia to determine prominent areas of attention, and to assess how the intersection of sport and sustainability emerges within regional and cross-border contexts.