The Relationship between the Perception Management Approaches of School Administrators and Social Capital in School

The Relationship between the Perception Management Approaches of School Administrators and Social Capital in School Author1, Author2 Abstract The purpose of this study is to explore the level of relationship between school administrators' perception management approaches and social capital within schools, based on the perceptions of teachers in Turkey. In our study, we applied a descriptive correlational survey model and obtained opinions from 450 teachers working across different districts. Results indicate that perception management strategies implemented by school administrators based on honesty and persuasion have a positive impact on the social capital of the school. Our findings highlight the important role of the perception management approaches adopted by the school administrators based on honesty and persuasion in creating a school environment where norms are shared on the basis of trust, mutuality is adopted as a principle, communication and interaction are increased, and collaboration within social networks is cultivated. This knowledge can serve as a guide for school administrators, policymakers, policy implementers, and all administrators working at higher hierarchical levels in managing perceptions with the right methods and hence foster trust, build credibility, garner approval, integrate and mobilize all stakeholders in line with the goals of education, gather them around values, and build a system that will internalize educational goals. Keywords: perception, perception management, capital, social capital, administrator