Pure Vision Reality (PVR)

Clothing is always one of my biggest interests, and I enjoy styling outfits that reflect my personal aesthetic. However, with the rise of fast fashion, mass production leads to excessive textile waste and disposable, low-quality clothing. While I love fashion, I want to engage with it in a way that is more sustainable and intentional. Pure Vision Reality (PVR) embraces a grunge-inspired style, with visuals that distort reality, creating eerie, surreal imagery influenced by nature, which reflects a "pure vision" of our world today. For this series, I focus on creating posters that embody the aesthetic of my clothing brand. In addition, I incorporate hands-on alterations to push my exploration further. I design and screen-print graphics onto dyed patches, upcycle clothing, and machine-sew bags, all of which contribute to the brand’s identity. This approach to upcycling and garment creation embodies the brand as a whole, highlighting the time and effort that go into making clothing and how our reality is distorted by fast fashion. My goal for this project is to step outside my comfort zone and experiment beyond flat design. I challenge myself by working with new artistic media, including screen printing, tie-dye, and sewing, allowing me to merge my passion for fashion with my interest in design. This hands-on approach keeps me engaged throughout the process, making the experience both rewarding and creatively fulfilling.