MontanaFair 2024, Billings, Montana

This study was conducted for MetraPark to provide insight into the characteristics of attendees of the 2024 MontanaFair. 606 attendees of the event completed the survey. Results show that 97.8% of respondents were residents of Montana, of which 93.2% were from Yellowstone County. Out-of-county respondents spent an average of 3.51 nights in Billings, reporting a total spending of $32,547.00, mostly in hotel/motel/bed and breakfasts. Results provide event organizers with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding the visitor spending associated with the event.