MANAGEMENT STRATEGY PLANNING AND IMPLEMENTATION OF ADVANCED TECHNOLOGY IN INCREASING AGRICULTURAL PRODUCTIVITY

This community service is concentrated on implementing sustainable strategic management in the management of agricultural products in Jatiluwih village, Bali. Sustainable principles are supported by the use of appropriate and modern technology in managing rice mills, so that they do not have a negative impact on the natural environment, and provide high profits for farmers and rice mill entrepreneurs. Community service uses the Participatory Action Research method. Community service participants are farming communities, business people managing agricultural products, and local communities. The result is that Jatiluwih village still needs to use appropriate technology to manage agricultural products so that they do not pollute the environment and ecosystem. Sustainable strategic management from an economic aspect will increase profits for farmers. From a social aspect, local communities can be involved in managing harvests. As well as from the technological aspect, it is necessary to consider modern tools for agricultural sustainability and increasing farmer capacity. This community service contribution focuses on socializing sustainable management in the context of managing agricultural products and increasing farmers' awareness of using modern equipment.