IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem

Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 209 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.

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Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-08-15
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
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article

IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem

Journal of the Association for Information Systems
Technology Adoption and User Behaviour
article

IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem

article en

Abstract

Digital platforms can grow by motivating users to explore new ways to use a wider range of affiliated products and services. This work explores the power of IT Identity to motivate such innovative use, through identity's ability to intrinsically motivate behavior. Data from 209 Amazon.com users indicates that IT Identity may cause Trying to Innovate with an IT, mediated by Self-Esteem.

Journal of the Association for Information Systems
University of North Carolina Wilmington (US)
Industry, innovation and infrastructure
Openalex Percentile: Top 32%
Technology Adoption and User Behaviour
Open Access PDFOpenAlex
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IT Identity fostering User Innovation on Digital Platforms: The Role of Self-Esteem · Journal of the Association for Information Systems (2025) | TGRS Research Map | TGRS