Intermountain West Florist Market Overview and Outlook

This fact sheet, the first in a two-part series from a January 2024 study, focuses on florist and market trends in the Intermountain West. The study provides local cut flower growers with pertinent information on the florist market such as current sourcing and flower expenditures, primary markets and annual sales, as well as current supplier challenges. Market trends regarding sales, flower variety, and color predictions are also discussed. This information will help growers identify current gaps in the florist market and explore ways to meet florist needs.