The Importance Of Distribution Channels To Increase Sales Of P&G
\nProducts In South Papua
\n(Case Study Of Downy Fragrance Products At CV. Merauke Indah)

Distribution channels in a company play a very important role in ensuring that products or services
\nproduced by producers can reach final consumers efficiently and effectively. CV. Merauke Indah is one of the Sub
\nDistributors located in Eastern Indonesia, namely in South Papua. The recommended alternative to overcome
\nthese obstacles is to increase accessibility to remote areas. Collaborate with local logistics service providers such
\nas SIKI express expeditions. The efficiency in logistics management. Optimize delivery routes to determine the
\nmost efficient path based on road and weather conditions to be more efficient. Regular market surveys can also
\nbe carried out to understand consumer needs in various regions and adjust stock in the warehouse according to
\nthe survey results. Improving distribution channels is also an important part. CV. Merauke Indah is advised to
\nuse multimodal transportation that combines land, sea, and air routes to overcome infrastructure limitations.
\nBuilding warehouses in strategic locations such as Boven Diguel Regency and Mappi Regency will also speed up
\ndistribution and reduce dependence on poor road conditions