The Highest Stakes Data Visualizations: Climate Change Data

This study examines how design elements of data visualizations affect attention and urgency toward climate change. Specifically, we focused on climate crisis data visualizations, adjusting the position of key takeaways and manipulating images to amplify the message. Our experimental conditions enabled us to show how viewers interpreted the climate data visualizations and how viewers engaged with the visualizations. In our study, we utilized eye-tracking technology to gain insights into how participants process information while observing the impact on viewer attitudes via surveys. The outcomes help us recommend the best ways to present climate change visualizations to capture viewers' attention.