Green Supply Chain Management Practices towards Sustainable Development: The Case of Food and Beverage Manufacturing Companies

The urgent need to address climate change has propelled businesses worldwide to adopt sustainable practices, including the implementation of green supply chains. This study explores the concept of green supply chain management (GSCM) and its adoption in the developing countries context, with a specific focus on Tanzania. Despite the growing awareness of sustainability, the adoption of GSCM practices is still in its nascent stages. Drawing from the Natural Resource-Based View (NRBV) theory, the study identifies key drivers and barriers to the adoption of GSCM practices. While factors like consumer demand, supplier collaboration, and technology innovation positively influence adoption, challenges such as lack of awareness, financial constraints, and weak infrastructure impede progress. The study underlines the importance of targeted interventions to overcome barriers and promote the holistic adoption of GSCM practices. Recommendations include enhancing awareness through training programs, providing financial incentives for SMEs, investing in infrastructure development, strengthening regulatory frameworks, and fostering collaborative partnerships among supply chain stakeholders. By addressing these challenges and implementing the recommended strategies, stakeholders can advance environmental sustainability and resilience within supply chains, contributing to a more sustainable future for all.