Faith-explorer the scaffold for Muslim-friendly adventure tourism destinations

There exists a notable gap in the provision of experiences that cater to Muslim travellers’ specific cultural and religious needs. The lack of inclusive guidelines tailored to Muslim travellers results in limited access to suitable adventure tourism offerings, hindering destination competitiveness and community engagement. Therefore, this research aims to explore the needs and preferences of Muslim travellers in adventure tourism, and to develop a conceptual framework for Muslim friendly adventure tourism. This research aims to develop a comprehensive conceptual framework for Muslim friendly adventure tourism, as well as to integrate halal-friendly amenities, cultural sensitivity and community engagement strategies. It is hoped that this research will become practical guidelines and best practices for adventure tour operators and destination managers to enhance the inclusivity and authenticity of adventure tourism experiences for Muslim travellers. The framework and recommendations of this research will guide industry stakeholders, policymakers and destination managers in promoting Muslim friendly adventure tourism, fostering cultural exchange and enhancing destination competitiveness in Malaysia and other countries as well.