Embedding Culture 3.0 and University 3.0 in leadership development programmes for heritage organisations and heritage sites

This article critically explores the evolving concepts around cultural leadership with the purpose of putting forward a model of what heritage-related executive leadership training could look like to prepare future leaders increasingly facing placemaking challenges, shrinking budgets and ecological sustainability. The research in this article uses a CPE methodology (Cultural Political Economy) to manage complexities around the concepts of cultural leadership. Additionally, it uses two “lenses” essential for 21st-century knowledge societies to design content and learning environments. These cover cultural engagement on the one hand (Sacco’s Culture 3.0) and institutional learning on the other (Boehm’s University 3.0). The results from the evaluation of the first three years of executive leadership courses are summarised, and the design of the next phase of this leadership training is described, this time pivoting more strongly into heritage, digital and sustainability.