CAN GPT MIMIC HUMAN PREFERENCES? AN EMPIRICAL AND STRUCTURAL INVESTIGATION

We examine the depth of large language models’ (LLMs) potential to serve as tools for simulating human decision-making processes. Using GPT-4 Turbo in a sequential prisoner’s dilemma, we find significant discrepancies between LLM-generated and human behaviors: GPT consistently exhibits a higher propensity to cooperate and forms overly optimistic expectations of human cooperation, leading to outcomes that diverge from observed human decision-making patterns. Yet, GPT’s decisions do not appear random; they align with a formal model of human preferences for fairness and efficiency that explains the behavior of most human participants in similar settings.We find a striking contrast: while GPT may fall short as accurate surrogate for human decisions at the surface level, the model nonetheless exhibits a capacity to reflect the underlying preferences that drive human behavior in strategic contexts. Our findings have implications for LLM’s potential to serve as a managerial or research tool in simulating human behaviors.

Publication Details

Journal
Journal of the Association for Information Systems
Published
2025-06-18
Primary Topic
Language and cultural evolution
Type
article
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article

CAN GPT MIMIC HUMAN PREFERENCES? AN EMPIRICAL AND STRUCTURAL INVESTIGATION

Journal of the Association for Information Systems
Language and cultural evolution
article

CAN GPT MIMIC HUMAN PREFERENCES? AN EMPIRICAL AND STRUCTURAL INVESTIGATION

article en

Abstract

We examine the depth of large language models’ (LLMs) potential to serve as tools for simulating human decision-making processes. Using GPT-4 Turbo in a sequential prisoner’s dilemma, we find significant discrepancies between LLM-generated and human behaviors: GPT consistently exhibits a higher propensity to cooperate and forms overly optimistic expectations of human cooperation, leading to outcomes that diverge from observed human decision-making patterns. Yet, GPT’s decisions do not appear random; they align with a formal model of human preferences for fairness and efficiency that explains the behavior of most human participants in similar settings.We find a striking contrast: while GPT may fall short as accurate surrogate for human decisions at the surface level, the model nonetheless exhibits a capacity to reflect the underlying preferences that drive human behavior in strategic contexts. Our findings have implications for LLM’s potential to serve as a managerial or research tool in simulating human behaviors.

Journal of the Association for Information Systems
Peace, Justice and strong institutions
Openalex Percentile: Top 42%
Language and cultural evolution
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