Корпоративний коучинг як ефективний інструмент управління персоналом та професійного становлення молоді

In the article, the essence of corporate coaching and its basic principles as innovative and effective HR technology is explored. The main principles of corporate coaching include belief in abilities of each employee and his/her labour potential, awareness and responsibility, unity and interconnection, equality, gradual development of the employee, lack of expert position of the coach and ready-made answers, overcoming resistance, and monitoring of achievements. The dynamics of the number of young people in 2011-2022 is studied. Impact of coaching on the career development of young professionals is assessed. The authors propose a formula for effective corporate coaching, which combines features of cooperation between a coach and a young specialist and expected results of this cooperation. The main reasons for employee dismissal and the role of coaching in reducing staff turnover are identified. It is noted that corporate coaching will allow employees to learn to take more responsibility, develop leadership skills and their own professional knowledge and skills. This will help to increase motivation, create a sense of belonging to the company, and identify with the team, which is a prerequisite for retaining young talented employees. The emphasis is placed on the fact that the main goal of coaching is to achieve the employee's goals by developing their own ways of thinking, finding effective solutions and behavioural patterns. The coaching process unlocks a person's potential, develops new abilities and skills that increase efficiency and productivity. It has been proven that corporate coaching will help each employee's performance improve, unlocking labour potential, new abilities and skills. It has been found that coaching helps to avoid gaps in the work with personnel, as well as to control professionalism and efficiency of employees, thereby preventing conflicts in the work environment and professional burnout.