Проблеми сталості екосистеми індустрії моди: техногенно-гуманістичний підхід

The article is devoted to the analysis of the features of fashion industry evolution, taking into account the influence of the Sustainable Development Goals. The research goal is to form a technogenic-humanistic approach and analyze from its position the problems of trans- forming the fashion industry into a sustainable ecosystem. Research methods. The fashion industry is considered as a vertical branch of the industrial ecosystems hierarchy from the global level to local entrepreneurial ecosystems. Sustainable development of ecosystems at each level is determined by internal processes and requirements from the UN Sustainable Development Goals Program. A modified ecosystem approach is used to identify sustainability problems of the fashion industry ecosystem. The state of the fashion industry ecosystem development and functioning is determined by the balance of six aspects of sustainability of art-aesthetic, economic, ecological, technological, social and manage-administrative nature. The description of the fashion industry features as an object of research is carried out based on the results of a historiographical analysis of its evolution throughout the stages of industrialization. The development and confrontation of the fashion industry alternative concepts are analyzed using comparative analysis. The scientific novelty of the study consists in the formation of a technogenic-humanistic approach based on the modification of the ecosystem approach and the analysis of the prospects for its use to identify and analyze the problems of fashion industry transformation. Conclusions. The results of the study indicate the ambivalence of the fashion industry as a carrier of homeostatic potential and, at the same time, as a source of anti-homeostatic impact on society and ecology. The potential of the technogenic-humanistic approach for a comparative analysis of the fashion industry alternative concepts is demonstrated. It is shown that the prospects for the trajectory of the fashion industry transforming into an environmentally friendly ecosystem lie in the construction of convergent ecosystem models based on responsible fashion.