МОЛОДЬ УКРАЇНИ В ЕПОХУ ЦИФРОВОЇ ПОЛІТИКИ: ІНФОРМАЦІЙНІ ТРАНСФОРМАЦІЇ ТА ЗМІНА ПОЛІТИЧНОЇ КУЛЬТУРИ

The article focuses on the fact that young people, as the most active audience of digital platforms, are significantly influenced by the latest communication mechanisms, such as social networks, content personalisation algorithms and interactive formats. It has been found that along with positive changes, digital communication poses a number of challenges related to the spread of disinformation, manipulative content and the formation of information isolation. The relevance of the study is substantiated by the need to identify ways to optimise digital political communication to increase its transparency and efficiency. The author emphasises that in order to improve critical thinking skills in the field of politics among young people, it is necessary to implement media literacy education programmes, develop fact-checking mechanisms, use artificial intelligence technologies for early detection of disinformation and ensure transparency of digital platforms. It is recommended to pay special attention to the creation of interactive platforms that will engage young people in discussion and decision-making, increasing their trust in public and political initiatives.