Автоматизація створення контенту: як штучний інтелект змінює бізнес-моделі медіакомпаній

This article examines the impact of artificial intelligence (AI) on media content creation and the associated implications for business models and information security. The integration of AI in media has led to significant transformations in content production, enabling unprecedented levels of efficiency, personalization, and scalability. The study explores how AI technologies like natural language processing and machine learning are being applied across news, entertainment, and social media sectors.  Case studies of major organizations like The New York Times, BBC, Netflix, and Spotify illustrate the diverse applications of AI in content generation, curation, and delivery. While AI offers numerous benefits, it also presents challenges related to misinformation, data privacy, and algorithmic bias.