Проактивне управління проєктами розумного розвитку в турбулентному середовищі

The current turbulent economic environment in Ukraine, characterized by high inflation (15–20%), exchange rate volatility, and unstable energy supply (power outages with a 0.7 probability), poses significant challenges to development companies, leading to increased project costs (10–15% in 2024) and decreased demand. Traditional reactive strategies are insufficient to address these issues. This paper argues for the necessity of a proactive strategic management approach in SMART development projects, integrating digital transformation (BIM, AI, IoT), a focus on sustainability and energy efficiency, and adaptation to changing market demands for affordable and environmentally friendly housing. By analysing global trends and specific conditions in Ukraine, particularly in the context of post-conflict reconstruction (e.g., Bucha), the study highlights the limitations of current reactive practices and the potential of proactive management to enhance competitiveness and adaptability. The research aims to develop innovative mechanisms for development companies' programs through the implementation of proactive strategic management. It explores methods such as AI-driven scenario planning, TRIZ with AI automation, Agile management with AI optimisation, the Critical Chain Method with IoT and AI, and BIM management with AI analytics. Furthermore, the paper examines the synergy created by innovations in "smart city" development projects, using examples from Kyiv (e.g., Faina Town), and proposes a conceptual model for proactive risk and opportunity management in such projects within a BANI (Brittle, Anxious, Nonlinear, Incomprehensible) environment. The model's effectiveness is demonstrated through a mathematical representation and its applicability to the unique challenges of the Ukrainian context, including resource constraints and social focus.