ЕФЕКТИВНІСТЬ ДІЯЛЬНОСТІ СУБ’ЄКТІВ РИНКУ АВТОСЕРВІСУ ТА АВТОМОБІЛІВ В УКРАЇНІ В УМОВАХ ВОЄННОГО СТАНУ

The article examines methods of reasoning and making business decisions. It was determined that in the conditions of war the risks increase, so it is necessary to approach the formation of business decisions more thoroughly. The decision-making process involves identifying the problem, choosing options, and evaluating the effectiveness of the solution. The list of factors that influence the decision-making of Ukrainian managers and the efficiency of the companies' activities has been determined: sudden changes in regulatory requirements, the issue of mobilization and reservation of employees, lawsuits against the Russian Federation, export and import of products, and others. It was studied that only 6 percent of businesses adapted to the conditions and were able to build a strategy and business plans in the conditions of new realities, but many Ukrainian entrepreneurs find resources and continue to support the state and help our heroic armed forces. It has been proven that the national business is gradually recovering from the new realities of doing business, for effective management it is necessary to analyze information flows through the tools that LIGA 360 can provide for this. It is noted that the adaptability of business to risks and changes opens perspectives in many directions and creates a strategic and competitive advantage, enables businesses to become market leaders. It was determined that in order to achieve the desired state of business in critical conditions, it is necessary to clearly follow the algorithm for building a decision-making model, which will take into account the full validity of the adopted business decision based on the identified problems, use various methods of making business decisions depending on the situation, and also build priority values when justifying business decisions and implementing them in the event of a threat to the enterprise and the life and health of people.