КОМУНІКАЦІЙНЕ ЗАБЕЗПЕЧЕННЯ КОМАНДНОЇ РОБОТИ ЯК ВАЖЛИВА СКЛАДОВА СИСТЕМИ МЕНЕДЖМЕНТУ В УМОВАХ ІНФОРМАЦІЙНО-ІНТЕЛЕКТУАЛЬНОЇ ЕКОНОМІКИ

The article is devoted to the study of communications in ensuring teamwork in companies under the influence of modern challenges in the context of the formation of an information and intellectual economy. Team building is considered an important task of the modern management system, and the activities of the management team on the principles of leadership are considered by us to be one of the main criteria for adaptability to modern transformations, a guarantee of success and prosperity of a business entity. A historical-evolutionary analysis of the categories of "communication" and "communication process" has been carried out. It is proven that the development of digital technologies (digital competencies, digital etiquette, etc.) has expanded the meaning of communication, which integrates emotional involvement and support for team spirit, which are considered crucial factors for the success of an organization, contributing to its overall effectiveness and team cohesion to solve strategic tasks. The basic elements of a modern approach to communication support for teamwork (including in the management team) are systematized on the basis of structured strategies based on leadership, feedback, and adaptability of the management system to information and globalization challenges. The main ones are: clearly defining the roles and responsibilities of each team member; using structured communication channels; scheduling regular meetings and conferences; using digital tools for tracking and collaboration; defining a shared vocabulary; encouraging feedback and constructive criticism; taking into account cultural and personal communication styles; implementing decision-making protocols; documenting and archiving key information; and facilitating informal communication. The importance of the work of a management team that brings together professionals is emphasized to ensure the outlined strategies of effective communication through updating digital skills, managing digital tools and taking into account emotional and cultural intelligence. It is substantiated that the creation of an effective communication environment allows to satisfy both the individual needs of team members and the common goals of the team, which contributes to more productive and effective teamwork.