Theoretical and applied aspects of digitalisation of the agribusiness sector

Within the article, theoretical and applied provisions of digitalization of the agribusiness sector are deepened. To do this, in the article, approaches to the category of “digitalization” available in the scientific literature are analyzed, and the essence of agrarian business as a type of entrepreneurial activity are specified.The article also focuses on specifics of the impact of digitalization on functioning and development of economic systems. This made it possible to emphasize relevance of using information and communication technologies by economic entities in modern environment, since these technologies allow business entities gaining benefits for their own work and, above all, ensuring the increase in their own competiveness.In the article, the essence of the digitalization concept of agribusiness is examined, which is proposed to be considered as development, penetration and use of digital technologies in the activity, which is associated with production, processing, sale of agricultural products, creation of agro-industrial products to generate profit, social effects and ensure appropriate level of competitiveness and sustainability.Analysis of the concept of “digitalization of the agribusiness” allowed highlighting peculiarities of the use of digital technologies in activities of agricultural and agro-industrial enterprises, taking into account specifics of agricultural enterprises and factors that affect their activities.A detailed consideration of advantages and disadvantages of digitalization of the agribusiness made it possible to substantiate complexity of this process and importance of understanding the need for the agricultural enterprises to implement systems for preventing threats and risks from using digital technologies for their economic condition. It is revealed in the article that despite a significant number of advantages of digitalizationof the agribusiness, there are also disadvantages of using digital technologies in the agrarian sector, which, if not taken into account when forming a model of transformations of digital business, may offset all benefits of using these technologies. That is why to ensure effective digital transformation of agricultural enterprises, issues of effective management of these enterprises and development of the effective strategy for their digital transformation remain important.