Social Media Branding of Ka Pa Olapa O Na Pua Kukui

This project is a multimedia project showcasing Ka Pa Olapaonapuakukui. I will produce video, photo, and graphic content to be used on their social media accounts and websites. I will also be creating a graphic outline and posting schedule to be given to future Marketing and PR/Social media managers for the organizations. Ka Pa Olapaonapuakukui is based in Vancouver, WA. This organization is a branch under Piko Eha which is a non-profit organization that promotes Pacific Island culture. These organizations are relatively new and have had difficulty in building and maintaining their social media presence and increasing their audience outreach. As a native Hawaiian now living in the PNW, I understand the importance of maintaining ties to the culture that I grew up around. With this organization being an outlet for those of Pacific island descent or ties to the Pacific Islands, I feel that it is important to help an organization that connects them to the culture wherever they are. I will be interviewing the coordinator and founder of these organizations and conducting interviews used for media purposes and also to ensure that I am promoting the organization in the right way. By revamping and creating platforms for the organization to reach a wider audience, I also hope to create a “home” for people to be able to find the right resources when learning or reconnecting with Pacific island culture.