Sexy Chocolate - An examination of how Green and Black’s singled out a sophisticated adult audience with their ‘This is not a chocolate bar’ series

<p dir="ltr">‘This is not a chocolate bar’ is a series of six adverts from 2013, by Green and Black’s confectionery company. The company employed Mother Design in London, to design this series of adverts with a cheeky new direction in branding. With that in mind, the design company used semiotics, surrealism, and clever language to produce six adverts that incorporated the chocolate bars being anthropomorphised, including some sexual referencing and clever play on objects to make a memorable ad campaign, that stood out and further solidified their position as a luxury confectionery company. This thesis will examine how Green and Black’s singled out a sophisticated adult audience and how they aimed their advertising campaign at them.</p>