THE ROLE OF AI APPLICATIONS IN ROMANIA'S BUSINESS AND ADMINISTRATION SECTORS

This paper examines the role of applications that use artificial intelligence, especially those that use Large Language Models (LLMs) and that provide real-time feedback, decision support system, data analysis and predictive forecasting in two important fields in Romania, the areas of interest being business and public administration. Following the answers received during two interviews, the first with a company manager and the second with the mayor of a commune in Romania, we want to investigate how AI can enhance decision-making, improve operational efficiency, and foster innovation in both sectors of interest. From the answers received, it appears that AI-based applications have a high potential to streamline public services, reduce administrative delays, and increase citizen engagement. In the business area, such applications can facilitate cost reduction, operational optimization, and improved competitiveness. At the same time, following this study, several challenges to AI adoption are also identified, including infrastructure, a lack of digital skills, financial constraints, and resistance to change. These challenges can prevent the capitalization of the benefits offered by AI-based applications in the two fields of interest. The current research raises some concerns about the skills of employees, which underlines the need to invest in their educational preparation and digital training to address the skills gap. The study shows that the adoption of technologies based on artificial intelligence (AI) offers significant benefits over time even if it presents some notable challenges. Also, the interviewed specialists, both the mayor who works for the public sector and the manager who works in the private sector, recognize the importance of collaboration in the development of applications that facilitate the exchange of information and support strategic decision-making.