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We are delighted to present the December 2024 issue of the Aurum Social Sciences Journal, whichaccepts articles in the fields of economics, fine arts, law, business administration, psychology, politicalscience and public administration, sociology, and international relations.The first featured article, titled “The Influence of the Family of Origin on Partner Choice”, explores the roleof the family of origin in shaping individuals’ partner choices. The study examines how family dynamics,social perceptions, and values influence partner selection and concludes that the family of origin canplay both liberating and restrictive roles. The research particularly highlights the significant role of thefamily of origin within the framework of Turkish culture.The world of art and narrative converges with Emin Alper’s film Burning Days. This study employsBakhtin’s concept of “chronotope” to deeply analyze the relationships between time and space elementsin the film. The research reveals that the film provides not only a cinematic experience but also a strikingperspective on contemporary social transformations.Another article, titled ““Leonardo da Vinci: The Wisdom of Light in Artificial Intelligence / From CERNto NASA: Humanity and the Metaverse” - An Examination in the Context of the Body Theme in theDigital Exhibition” focuses on the transformation of the human body through technology. It examinesdigital exhibition experiences and investigates how the human body and perception are reshaped. Thefindings show that digital art reconfigures the body as it integrates with technology while detaching itfrom traditional meanings.This issue also features an important topic under the title “The Role of Storytelling in Creating BrandExperience”. The study examines how storytelling acts as a catalyst in enhancing brand experiencesby building emotional connections with consumers. It concludes that storytelling transforms brandmessages into more effective and lasting experiences.Finally, the article titled “The Balancing Practice in the Retail Sector” addresses a crucial dynamic ofworking life. The study evaluates the potential of this practice to balance employer and employeeneeds, while identifying challenges encountered in its implementation. The research provides a detailedaccount of the advantages and limitations of the balancing system.With this rich content that touches on various dimensions of life, we hope to open new horizons in yourthinking. We wish you an enjoyable reading experience.Prof. Dilek ŞİRVANLI ÖZEN, Altınbaş University, [email protected]