Media Ecology in Journalism: A Phenomenological Study of the Adaptation Strategies of Senior Journalists

This dissertation investigates the adaptation strategies of senior journalists in the ever-evolving media landscape. The extensive technological advancements in media informed the idea behind this dissertation. The study employs a phenomenological approach in exploring the experiences of seasoned journalists and their approaches toward transitioning from conventional journalism to the modern digital landscape. Neil Postman’s media ecology theory is the theoretical framework for this dissertation. The theory postulates that the changes in media greatly influence communication, interaction, and human perception. The research commences by investigating the historical context of journalism, taking into consideration the shift to digital media from print and broadcast media. Such a shift has brought about profound opportunities and challenges for journalists. Subsequently, the literature review covers the effect of digital media on the practice of journalism, the rise of citizen journalism, the evolving role of journalists, as well as the challenges resulting from the proliferation of information. The research used qualitative interviews in its investigation, where senior journalists were used as the participants to provide insight regarding their adaptation strategies. The findings of the study indicate that acquiring multimedia skills, embracing new technologies, and ensuring journalist integrity in an increasing infotainment and speed-dominated environment are essential for successful adaptation. At the same time, the research highlights particular approaches that have brought about long-term success and provides insights regarding navigating the digital landscape to aspiring journalists. The study concludes with implication discussions of the findings for education and, most importantly, journalism practice. In this case, emphasis is channeled towards adaptability and continuous skills development during the continuing technological transformation. Ultimately, the research extensively contributes to an in-depth understanding of the adaptive approaches that facilitate journalists in thriving in the evolving media ecosystem by offering fundamental insights for not only the current journalists but also upcoming media personalities.