Lessons Learned: Building a Successful Educational Campaign

J-turn, roundabout, and zipper merge are not bad, but they can create instant anxiety with the public. Don’t let negativity keep your next project from getting off to a strong start. In this session, you’ll hear about an I-69 ORX educational campaign that successfully turned the tide of public sentiment in Henderson, KY when six new roundabouts were introduced. You’ll hear about the tools, tips, and tactics that can help any educational campaign succeed.