The Impact of Social Capital on Innovation in Hotel Enterprises

Social capital is crucial for organizational innovation. Strong relationships, trust, and resource sharing are hallmarks of social capital. Fostering communication and collaboration unlocks a wellspring of ideas, igniting creativity and boosting innovation potential. This translates into competitive advantages for hotels. These advantages include easier access to external resources, increased collaboration opportunities, and accelerated knowledge transfer. Robust social capital equips hotels to monitor industry trends and build sustainable competitive edges. This quantitative research investigates the impact of social capital on innovation within the context of hotel enterprises. Utilizing a quantitative approach, the data was collected through surveys administered to 395 randomly selected employees across 39 different hotel enterprises operating in Konya and Nevşehir, Turkey. Descriptive statistics, exploratory factor analysis, and structural equation modeling path analysis were employed to analyze the data. Findings revealed a statistically significant positive relationship between social capital and innovation within hotel enterprises. This suggests that the level of social capital within a hotel business is a strong predictor