Guiding Digital Economy: Yama and Niyama Approach

This research conceptualizes a framework to guide digital enterprises using indigenous theoretical perspectives. Based on Patanjali’s Ashtanga Yoga, it applies Yama (ethical restraints) and Niyama (observances) to guide interactions between digital enterprises, actors, and the environment. The framework emphasizes ethical engagement, self-discipline, and sustainability. The study contributes to understanding digital economy governance through indigenous principles and their application in developing regions.