Financial Disclosures and Its Impact on Attracting Investment ATIN: An analysis of the importance of financial disclosure in attracting investments and its impact on a company’s reputation

This financial study tests whether multi-channel disclosure (FD) influences the attractiveness of investment (ATIN) and how this link is conditioned by subjective norms (SN) in project-based organizations (PBOs) listed on the Amman Stock Exchange. A structured survey of 122 Jordanian market participants—portfolio managers, retail investors, analysts and regulators—was analyzed with covariance-based structural-equation modeling. The results show that four of five disclosure faces (ownership & investment rights, board/management processes, narrative transparency and alternative digital channels) exert significant, positive effects on ATIN (β = 0.88, p < 0.01), while the external-audit signal is statistically inert. SN strengthen the FD → ATIN pathway, confirming recent evidence that peer endorsement and social-media cues magnify disclosure impacts in emerging markets These findings extend earlier Gulf-region studies (Al-Tamimi, 2006) by integrating up-to-date regulatory reforms—notably Jordan's 2017 Disclosure Instructions and the IFRS S1/S2 sustainability standards—into a single empirical framework. They also align with global investor surveys, which report that 79% of asset managers now discount firms lack clear, timely ESG-linked narratives . Practically, the data suggest that Jordanian issuers can enhance credibility, reduce perceived risk and tap a larger pool of international liquidity by prioritising plain-language filings, synchronizing audit release with preliminary dates and expanding real-time web or social-media reporting. Regulators are urged to tighten deadlines for audit opinions and to incorporate readability metrics into the Jordan Disclosure Index. Overall, transparent, multi-channel financial reporting emerges as a critical lever for building trust, bolstering corporate reputation and attracting resilient investment flows in Jordan's evolving capital market. Keywords: financial disclosure; investment attractiveness; subjective norms; investor sentiment; project-based organizations ; Jordan. DOI: 10.7176/RJFA/16-6-02 Publication date: July 30th 2025