Expect the Unexpected: Organizational Purpose as Enabler of Serendipitous Impact

Christian Busch, author of The Serendipity Mindset: The Art and Science of Creating Good Luck, and Nele Terveen explain how purpose helps leaders connect the dots between grand challenges and strategic responses. When leaders expect the unexpected, the authors explain, they incent their stakeholders to embrace uncertainty so they can better guide their organizations through adversity and disruption. By leveraging the five practices of Serendipitous Impact (impact mission, impact leadership, impact governance, impact networks, and impact measurement) unexpected events can help leaders come up with solutions that often cannot be seen, let alone fully defined, in advance.