Displaying Fear, Sadness, and Joy in Public: Schizophrenia Vloggers' Video Narration of Emotion and Online Care-Seeking

Individuals with severe mental illnesses (SMI), particularly schizophrenia, experience complex and intense emotions frequently. They increasingly turn to vlogging as an authentic medium for emotional disclosure and online support-seeking. While previous research has primarily focused on text-based disclosure, little is known about how people construct narratives around emotions and emotional experiences through video blogs. Our study analyzed 401 YouTube videos created by schizophrenia vloggers, revealing that vloggers disclosed their fear, sadness, and joy through verbal narration by explicit expressions or storytelling. Visually, they employed various framing styles, including Anonymous, Talk-to-Camera, and In-the-Moment approaches, along with diverse visual narration techniques. Notably, we uncovered a concerning 'visual appeal disparity' in audience engagement, with visually appealing videos receiving significantly more views, likes, and comments. This study discusses the role of video-sharing platforms in emotional expression and offers design implications for fostering online care-seeking for emotionally vulnerable populations.