What is unethical about software? User perceptions in the Netherlands

Software has the potential to improve lives. Yet, unethical and uninformed software practices are at the root of an increasing number of ethical concerns. Despite its pervasiveness, few research has analyzed end-users perspectives on the ethical issues of the software they use. We address this gap, and investigate end-user's ethical concerns in software through 19 semi-structured interviews with residents of the Netherlands. We ask a diverse group of users about their ethical concerns when using everyday software applications. We investigate the underlying reasons for their concerns and what solutions they propose to eliminate them. We find that our participants actively worry about privacy, transparency, manipulation, safety and inappropriate content; with privacy and manipulation often being at the center of their worries. Our participants demand software solutions to improve information clarity in applications and provide more control over the user experience. They further expect larger systematic changes within software practices and government regulation.