Studying the Impact of National Media Political Management on the Perception of National Identity in Sistan and Baluchestan Province (Case Study: Hamoon Provincial Network)

Introduction: This study was conducted with the aim of studying the impact of national media political management on the perception of national identity in Sistan and Baluchestan province. research methodology : The type of research is descriptive-analytical in terms of applied purpose, quantitative in terms of data type, and descriptive-analytical in terms of data collection method. The statistical population of the study consisted of users of the Hamoon provincial network in Sistan and Baluchestan province, whose number was uncountable and unlimited. In this study, considering the use of the minimum sample size in the confirmatory factor analysis test, 256 respondents were considered as the sample size. The data collection method was field-based and using a standard questionnaire. In order to determine the validity of the questionnaire, content and construct validity were used. Reliability was also calculated through Cronbach's alpha coefficient and composite reliability. Findings: The results indicated confirmation of the reliability and validity of the questionnaires. The data analysis method included descriptive statistics (percentage, frequency, table, chart, mean, standard deviation, skewness, and kurtosis) and inferential statistics (structural equation model) with Spss-V23 and SmartPLS software. Conclusion: The findings showed that political management of national media has a positive (0.776) and significant (38.576) effect on the perception of national identity. Key­ Words: Political management, national media, national identity, perception of national identity