DIGITAL TECHNOLOGIES AND ARTIFICIAL INTELLIGENCE: REDEFINING THE CINEMA EXPERIENCE

Abstract : The current study aims to explore artificial intelligence applications in the film industry, focusing on how they enhance production processes and creative strategies. Artificial intelligence facilitates the creation of advanced scenarios and efficient production management through data analysis and machine learning. Technologies such as virtual reality and animation leverage AI to produce sophisticated visual and auditory effects that enhance creativity and realism. AI is also utilized in marketing and distribution strategies to improve audience targeting and promotional effectiveness. Therefore, artificial intelligence plays a crucial role in enhancing film quality and attracting attention, thereby fostering the overall development of the film industry. Keywords : Artificial Intelligence, Film Industry, Mechanisms, Impacts