REPRESENTATIONS OF THE ARGUMENTATIVE CONSTRUCTION BETWEEN PERSUASION AND INFLUENCE, DELIBERATIVE APPROACH

Abstract : Argumentation has become essential in any communicative process aimed at understanding and persuasion. Society is increasingly drawn to techniques of incitement, targeted propaganda, and boundless provocation. To interpret the Arab scientific heritage, rich with treasures that require thorough analysis, it is important to go beyond mere eloquence. The goal is to achieve clear and impactful communication that moves and convinces the listener by evoking images and emotions. Thus, words no longer simply convey meanings but also generate emotional cues to guide conviction. Keywords: Discourse, Argumentation, Speaker, Traditional Texts, Audience.