Consumer Practices Analyzed by Convention Theory
Caroline Huyard (2025) In Rainer Diaz-Bone & Guillemette de Larquier (eds.), Handbook of economics and sociology of conventions. Cham: Springer, Online first Abstract. This chapter provides an overview of how economics and sociology of conventions (EC/SC), or convention theory, has been applied to consumer behavior. Conventions can be defined as interpretive frameworks that consumers develop and mobilize along with producers to assess situations as well as to assert and justify particular co...
Publication Details
- Journal
- Industrias Culturais (Universidade de Coimbra)
- Published
- 2025-05-08
- DOI
- https://doi.org/10.58079/13w3i
- Primary Topic
- Conferences and Exhibitions Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00