Coordination and compromise across competing economies of worth

Ye (Nicole) Yang & Julie L. Ozanne (2024) Marketing Theory, Online first. Abstract. This study examines how consumers coordinate temporary access of their private homes in a home swapping market in which different guiding principles compete. Drawing on the theory of justification, we find consumers strategically use objects to stabilise the different economies of worth that govern this access-based marketplace. Three economies of worth, domestic, civic, and market, are stabilised in homes si...