A Study on Seller's Satisfication & Perception of Trading in Ecommerce Platform with Special Referance to Coimbatore City

The rapid growth of e-commerce has revolutionized the way businesses operate, offering sellers avast platform to reach diverse markets. This study aims to explore the satisfaction levels andperceptions of sellers who trade on e-commerce platforms, with a specific focus on Coimbatore city.The research evaluates key factors influencing seller satisfaction such as platform usability, customersupport, payment systems, logistics, transparency, and overall profitability. Data was collectedthrough structured questionnaires from a sample of local sellers actively engaged in online trading.The findings reveal that while e-commerce platforms provide significant business opportunities,challenges such as high commission fees, return policies, and lack of personalized support affectoverall satisfaction. The study also highlights the perception gaps between new and experiencedsellers regarding the benefits and limitations of digital trading. Recommendations are proposed toenhance seller experience and improve the operational efficiency of e-commerce platforms catering tothe Coimbatore market. This study serves as a valuable insight for platform providers, policymakers,and aspiring digital entrepreneurs.