A Study on User Awareness Among Google Pay In Coimbatore City

Digital payment platforms have revolutionized financial transactions, offering convenience,security, and multiple services beyond simple money transfers. Google Pay (Gpay) is one of the leadingdigital payment platforms, providing services such as peer-to-peer payments, bill payments, mobilerecharges, online shopping, and financial management tools. However, the extent to which users are awareof and utilize these services remains an important area of study. This research aims to assess the awarenesslevels of users regarding various services provided by Gpay, identify gaps in knowledge, and analysefactors influencing awareness. The findings will help improve user engagement, enhance service adoption,and provide insights for digital payment service providers to optimize their offerings.