Conceptual foundations for the revision of strategies for the development of tourist territories as a prerequisite for their adaptation to new realities

Recently, tourism has been undergoing significant changes due to both global challenges and internal changes. The growth of competition, changes in technological patterns and consumer preferences, negative political factors, and increased attention to environmental issues require in-depth analysis and revision of tourism development strategies. Reviewing and adapting existing strategies to new realities has become a prerequisite for the successful functioning of tourist areas. The material studied in the course of the research allowed the author to assert that this aspect has been little investigated and requires elaboration. The article presents the author's view on the approach to the revision of the strategies of tourist territories. Namely, the idea has been formed that the revision of strategies should be accompanied by the identification of the stage of the life cycle of the tourism industry of the studied territory, the cyclical development and seasonality of the tourist territory itself. The opinion is given that the life cycle of the tourism industry can no longer be tied to only one indicator of the assessment – the tourist flow, the recommended basic indicators are considered. The life cycle of the tourism industry is considered with the presentation of basic characteristics for its stages, taking into account modern features, the process of revising strategies for the development of the tourist territory is given, basic and functional strategies are grouped. Attention is paid to the issue of linking the strategy revision procedure to specific situations. The conclusions obtained in the course of the study can significantly expand the conceptual foundations of the process of reviewing the strategies for the development of tourist territories.