Factorii de succes în atingerea competitivităţii şi sustenabilitatăţii în noua eră digitală

The paper represents a theoretical-methodological research of the factors that influence the approach to achieving competitiveness and sustainability in a new context, in the digital age. As companies currently operate in a difficult, dynamic and turbulent environment, being influenced by multiple external factors, companies must develop strategic competitive advantages that would support them in developing and increasing their competitiveness. Moreover, companies must carry out various studies that would help them identify the factors that would generate their success on the market. Thus, the purpose of the research is to research the success factors in achieving competitiveness and sustainability in the business environment. The research methodology is varied, focused on the use of multiple research methods, such as: analysis, synthesis, induction, deduction, abduction, qualitative research. As a result of the research carried out, we highlight the need for each company to successfully integrate information technologies, to integrate innovations in its activity, a fact that will help companies to become competitive and anchor their approach to achieving sustainability.